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Barbara Goutelon

Marketing & Advertising Copywriter

I’m Barbara Burch Goutelon, an Austin-based copywriter with loads of B2B experience. For more than 20 years, I’ve helped companies of all sizes capture the attention of customers and keep them coming back for more.

My career has taken me from the corporate world to advertising agencies, and finally, to my own business. After studying journalism at the University of Texas, I spent a few years in the trenches of technical writing. That’s where I developed a passion for bringing technology to life and creating powerful content for both traditional and online media. Ever since, I’ve been able to do what I love for some of the biggest names in business.

Have a project in mind? Let’s chat about it!

What I Do

Find the right words, right now.

Whether you need persuasive copy for a marketing brochure or website content for a quick sale, you deserve a writer who can get it done right. We’ll work hand-in-hand to achieve your goals in the best format. And hopefully, have a little fun in the process!

My Services

How we can work together

Traditional

Need a flyer for a tradeshow? Or traditional sales enablement? I’ll help you make the most impact in customer-facing pieces, like infographics, case studies, white papers, and more. Or, I can help with internal messaging, naming, or sales assets.

Interactive

Want to engage your audience and create more leads? I love creating interactive content that users want to explore. I can help you with website copy, eBrochures, quizzes, and more. Or, I can help you create a buzz through social media.

My Work

a few recent projects

  • Frontier Communications Quiz

    Interactive

  • Frontier Communications eBrochure

    Interactive

  • Scale Computing Infographics

    Traditional

  • LinkedIn Learning Infographic

    Traditional

  • HPE Data Storage Selector

    Interactive

  • HPE Case Study

    Traditional

  • SUSE Quiz

    Interactive

  • IBM White Papers

    Traditional

  • CenturyLink Business Case Generator

    Interactive

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Testimonials

What Others Are Saying.

Laurie W.

Engagement Marketer, Product Manager, Mobile Marketing Expert /
I highly recommend Barbara to anyone looking for a consultative copywriter who can take complex ideas and refine them into a clear value proposition. I had the pleasure of working with Barbara on our mobile demo, where she quickly grasped the nuances of our messaging challenges and delivered crisp, concise and compelling copy. Not only is she a delight to collaborate with, her work is spot on.

Amanda H.

Brand & Message Consultant / Zette Consulting
I first worked with Barbara professionally in 2005. Since then, I've hired her and recommended her for turning complex information--like B2B and tech content--into clear & compelling web copy. Hiring Barbara is always a smart decision: fabulous style and content, attention to detail, and turn-around times you can count on. Thx, Barbara!

Laura L.

Copy Director / Chrysalis Communications
Barbara is a consummate professional who consistently delivers spot-on content. I always know I can count on her to ask smart questions and produce copy that's well-written, clear and concise.

Sarah M.

Client Solutions Field Marketing Consultant at Dell EMC / Dell EMC
Barbara was always the go-to copywriter at Tocquigny. Her knowledge of our clients' businesses and her exceptional writing skills made her a favorite to work with on any project. She is a five-star creative professional and I recommend her to anyone looking for top-notch work.

Get in Touch

Tel: +1 512-626-3219
E-mail: barbara@barbaragoutelon.com